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Is Customer Service the new marketing?

With all the buzz about social media marketing and competition amongst brands getting tougher, customer service now plays a very crucial role in effective marketing.

Companies can effectively market their products by providing outstanding service to customers. Customers then in turn indirectly promote service providers through word of mouth and partaking in social media surveys

I would say customer service can be said to be one of the effective elements of marketing which can work along side other marketing tools like advertising and PR

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