Customer Vs Consumer

So what's the difference between a customer and a consumer? Sometimes there is very little difference and sometimes there is a lot of difference
A consumer is the end user of a product i.e the person that uses the product or service, while a customer is the person that purchased the product the consumer is using. A good example of where the customer is the final consumer is when buying a BRT bus ticket for work. In this scenario, you are the customer as well as the consumer. Meaning, you purchased the service and you are also the end user of the service.
An example of when there is a difference between the consumer and the customer is when a Retailer for example Mama Simbi Shops, buys stock from a wholesale company e.g Okin Biscuits. In this scenario, Mama Simbi is the customer to Okin Biscuits while the people that patronize Mama Simbi's shop are the consumers to Okin Biscuits as well as customers to Mama Simbi.

For companies, creating a marketing profile for your customers and consumers is very important in designing an effective marketing strategy

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The Customer In Naija

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